As a Michigan-based entrepreneur, the ranking position of your site is exceptionally important for capturing all the leads possible for your local business. Google is now the primary way that prospective clients and customers will come to find new and emerging businesses like yours. In this write-up, I cover 6 key ways that SEO can give you an edge, or head start, on building a critical base of customers and hence, revenue.
Did you know that fifty percent (50%) of mobile users will check out the business they discover online following a specific search, within one day? Google’s study illustrates the intent that mobile visitors exhibit while searching. Furthermore, greater than one-third who browsed on a computer or tablet undertook the very same activity. This suggests clearly that if your site is not ranking at the top or near to the top of the first page, then you are losing a higher number of customers and leads than you probably ever imagined. Google is demonstrating with data that a higher position in the search results will lead to increased sales.
Following are suggestions to make certain that your organization or company’s website is ranking for local searches.
1. See to it that you make use of the free Google My Business listing. You will want to make certain that the same business name, address and telephone number is provided across all social profiles. The correct use of schema markup is also important as Google is increasingly using schema to determine location and topical relevance. See to it that your links, page title, tags, and on-page content include relevant keywords.
2. 6 out of 10 customers report that location information in ads is useful and will cause them to respond to one advertiser over another. This information shows that it is unquestionably clear that customers choose advertisements tailored to their location. Furthermore, 2 out of 3 customers would favor advertisements tailored to their city and POSTAL CODE, while 6 out 10 desire them to be personalized to the general area. When producing your advertisement copy, make certain you concentrate on targeting your preferred service area. Google Adwords is a marketing solution that enables you to make certain your information shows up exactly as you desire it to in neighborhood advertisements.
3. Almost 9 out of 10 online visitors depend on reviews. This information as reported in BrightLocal’s 2016 Customer Evaluation Study shows the importance of not only being listed in the major portals and review sites but also of having received reviews. Google My Business, Angie’s List, Yelp, Google+, Chamber of Commerce, Better Business Bureau, and TripAdvisor are a few you should be certain to have reviews listed.
4. One of the most looked for details is service address or your office/store location. Make certain to set a calling or service radius if you deliver your products or services at the customer’s location. A study by ComScore, Neustar, and the firm 15 Miles, recommends that one of the most looked for info by customers is the place (address) of your organization.
5. Almost 1 of 2 local searches led to a sale within 24 hours. Google discovered that local/regional searches will not just lead a consumer to your office or store, but lead them to make a purchase often in the same day. In a similar way, one-third of searches initiated on a mobile phone lead to a 24-hour purchasing decision.
On-line searches will bring about the customer making a buying decision, and for that reason, it is important to offer your clients a special offer or upgrade to make a decision on the site. Mobile promo codes are a wonderful way to entice your future customers to “buy now.” There are several methods for providing deals on your site, one which is a pop-up. Though some claim they despise pop-ups, the truth is they convert higher than nearly any other promotional mechanism. Entrepreneur.com expanded their registrations 86% and sales by a whopping 162% after changing to a pop-up.
6. Fifty percent of online consumers prefer a mobile Internet browser to an app. Since Google loves mobile and is giving preference with ranking to the mobile index, numerous companies have rushed to develop mobile applications. Nevertheless, in contrast to common belief, new research from BrightLocal reveals that fifty percent of mobile customers favor a mobile web browser while mobile apps received only a 10% acceptance factor from users. Intriguing reality: greater than 1 out of 3 visitors to your website will be more inclined to take action if you have a mobile-optimized website, according to the BrightLocal research study.
Parting thought. Due to the enormous boost that on-line web traffic can deliver in sales, it is indisputable that improving your local search position will be essential to growing your business.